PUMA Trinomic® Advertorial
I was commissioned by PUMA Hong Kong to produce graphical overlays for their new range of Trinomic® sport shoes. The work was published in a lifestyle advertorial featured in MILK Magazine Issue 684.
The brief called for edgy and vibrant graphics, drawing inspiration from the key hexagonal features of the shoe. Working in digital I developed paint splashes and smears to complement the products' vibrant colour palette, framing the composition; leaving the products as the key driving visual.
Graphics: Matt Burchell
Photography: Fai
Lettering: Casper Chan
