mindhug – Brand Identity
Mindhug is a Hong Kong-based organisation that offers a series of relaxation classes to children and schools. They approached me to create a brand identity and supporting materials for launching the brand.
The brief required that the brand communicate a feeling of fun, calm and youth without being too childish in nature.
Working with fellow freelance designer Jon Owen, we created a bespoke band identity, with hand-lettered logo, along with a set of Emoji-style character illustrations.
Logo
We created the logo using a hand-lettered that was written in marker pen, scanned and tidied and vectorised.
Stationery
Character Illustrations
